Motivation to the market
In August of 2017, FRD and FRD's Australian distributor, Porter Group ("Porter"), delivered a hydraulic crawler drill, the HCR1500-EDII, to Hanson's Quarry at Williamsdale on the border between New South Wales and the Australian Capital Territory. This was the first time in 10 years that a hydraulic crawler drill had been delivered to Australia. In the past, we had delivered six crawler drills in a single year. However, in Australia, safety regulations for machinery used for construction and development are becoming stricter every year. Consequently, it is increasingly difficult for us to produce machinery with specs that comply with these changing regulations. Demand for these drills had also dropped since the global economic crisis triggered by the Lehman Brothers' bankruptcy in 2008, and we had subsequently been forced to scale down sales in our Australian market. However, knowing that we had this record of six deliveries in a single year in the past, and that the customers had been very happy with our products, we felt very motivated to approach our customers in Australia once again. Porter and FRD got together to discuss the drill market in Australia and we decided to relaunch our business there so that we could once again make our Australian customers happy.